Based in the UK, Red Herring Computer Graphics was formed in 2007 by Mike Martin, a graduate in mechanical engineering and multimedia.

The range of services includes 3D modelling,
animation and graphic design.

3D models can be imported from CAD files to
create photorealistic renders and animations or
created from sketches and engineering drawings.

In addition, there is an extensive library of royalty free, high quality 3D models, which can be used directly or incorporated into scenes to provide added detail and realism at little extra cost.

Virtual models and animations can be combined with real world footage to create visually accurate depictions of finished projects when still at the planning and prototype stages.

Time and money is saved by identifying
potential problems, in a virtual world, for a
tiny fraction of the overall project budget.

In addition to functionality, product aesthestics
can be explored at length and in great detail.
Once the model has been created, adjusting
colour schemes and texture maps is relatively straightforward to implement.

In July 2011, a new creative chapter was opened
(so to speak) with the launch of Mike's first novel: SCREAMS IN THE WOODS by BeWrite Books.

The cover artwork was created by Red Herring
Computer Graphics.

Some of the key scenes from the novel can be viewed from the Animation Page.

Characters are created from customer sketches
and renders or by choosing from a library
of rigged and unrigged models.

Alternatively, rigged models can be purchased, on the customer's behalf, from internet suppliers;
the cost of which is passed on without mark up.